RFM and Product Basket analysis are very popular and powerful analyses than can help you understand your clients and their preferences.
In Graphext we have worked hard to make it very easy for you to perform these analyses. You can just use the Wizard or the Recipe Configuration following the flow Clients.
What are data the requirements?
Your dataset should contain the following columns:
- Date of the Order
- Order ID
- Client ID
- Product ID or Product Name
- Monetary value to Total of that product
The dataset should contain one line per combination of order-product. Let us know otherwise so we can help you set up the dataset.
We will take care of all the operations and the magic to get your analyses ready!